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PHC Diagnostics

Overview​

STAGE

Scale-up

INDUSTRY

Healthcare and Diagnostics

Deliverables

Website Development & Branding

Challenge

PHC Diagnostics sought to elevate their brand identity and improve their online presence. They needed a cohesive branding package, a user-friendly website, and online systems for patients to access reports and make appointments.

Strategy

We undertook a holistic approach, including branding design and website development, to improve PHC Diagnostics’ image and streamline patient engagement through online systems.

Execution

Tactics: Our team designed and launched a modern website with an intuitive user interface. We created a new logo, brand bible, and marketing collateral to establish a cohesive brand identity. Additionally, we integrated online systems for report checking and appointment scheduling, allowing patients easy access to their health information and convenient appointment booking.
Timeline: The website was completed within 6 weeks, and the entire branding and systems integration project spanned two months.

Conclusion

Achievements: The website effectively represents PHC Diagnostics’ brand and services, resulting in increased user engagement and a 30% increase in online appointment bookings. The new logo, brand bible, and marketing collateral present a unified and professional image. The integrated online report checking and appointment scheduling systems significantly improved patient convenience and reduced administrative workload.
Lessons Learned: A well-designed website and cohesive branding are essential for healthcare providers. Streamlining patient interactions through online systems is a significant benefit.
Future Recommendations: Continue to maintain and update the website, branding, and online systems to meet evolving healthcare needs.